At last night’s Pollies, awarded by the American Association of Political Consultants (AAPC), Convergence was proud to win awards in two categories:Continue reading “Convergence Proud to Win Pollies in Two Categories”
Convergence Targeted are proud to be winners at this year’s Reed Awards, hosted in Nashville. We won in three categories, representing our expertise in direct mail and digital advertising, and our history of innovation.
Best Digital Video – Mayoral, We created a short-form video for Otto Banks’ campaign for Mayor of Harrisburg, PA that worked across platforms, using dynamic text to reach voters who might have their sound turned off and using music and voiceover to reinforce the message on the screen for audiences on connected TVs or streaming video channels.
Our work in Kansas City helped us win the award for Most Innovative Tactic for Direct Mail. Using large-scale digital printing, Convergence created hundreds of combinations of endorsement logos, geography- and age-specific bullets, and even varying font sizes to communicate with voters across Kansas City about the benefits of the city’s earning’s tax, which was renewed with broad support.
Toughest Direct Mail Piece (Democrat) – We helped defeat an incumbent state legislator as part of a primary independent expenditure in Virginia in 2021, communicating with voters about the incumbent’s troubling ethical history, including his use of PPP funds for a business that wasn’t what it seemed. Our efforts helped elected Democratic Del. Irene Shin.
Convergence’s exceptional work in Phoenix, AZ continues to be recognized by our peers. We were awarded two Gold Pollies for our work last year on the No on Propositions 105 & 106 campaign, including Best Direct Mail Campaign- Ballot Initiative. Our strong creative concepts, outstanding use of targeting, and innovative tactics propelled this campaign to victory last August, and we’re proud that this work has been recognized at both the Reed Awards and the Pollie Awards this year.
We were also awarded a Silver Pollie for our work with our friends at Unite America to elect Suhas Subramanyan to the Virginia State House. This piece, designed to stand out in a crowded environment with its vintage throw-back design, was a piece of the puzzle that allowed Suhas to emerge victorious from a crowded primary in a safely blue seat.
Convergence has won awards for our municipal work every year since 2016. We’re honored that our peers continue to value our work in this area, and we’re looking forward to keeping the streak alive next year!
Our Wins- Pollie Awards
Direct Mail Campaign — Ballot Initiative: No on Propositions 105 & 106
Best Use of Negative or Contrast — Ballot Initiative: “A Radical Experiment”
Independent Expenditure Campaign — State Legislature: “Suhas GOTV”
At Thursday night’s Reed Awards in Atlanta, Convergence was proud not only of the four awards we won, but of what it says about our clients and our company’s mission. First, we won an award for our municipal mail for the fifth straight year, taking home a trophy for a large-format map showcasing Charleston, SC Mayor John Tecklenburg’s accomplishments across the city. Read some local coverage of this mail piece, and our award, at the Charleston Post and Courier.
We were also awarded for best cross-platform campaign for our work with Mayor Tecklenburg. True to our firm’s name, we brought together direct mail and digital strategies and executed both, pursuing the same message and the same voters across multiple media, as part of a successful re-election effort.
Finally, we were award for most innovative tactic in direct mail for our work in Phoenix, Arizona, where we sent more than 250 different full-color versions of a piece of mail highlighting local opposition and local impact of a pair of ballot initatives that we helped defeat last August.
An outstanding record of municipal campaigns; a convergence of traditional direct mail and digital advertising; a relentless pursuit of innovative new tactical and strategic approaches. Those are three pillars of our mission, and we’re pleased to have been awarded by our peers for it.
As an added treat, our mail for Mayor Tecklenburg was also awarded “Best of the Best” by the political mail team at the US Postal Service. Each year, their team reviews every submission to the Reed Awards and chooses a single entrant from across all categories that they feel is the best direct mail piece submitted. We’re proud to say that our work was chosen for this honor.
Our Wins — Reed Awards
Best Mail Piece for Mayoral – Non-partisan: Re-Elect Mayor John Tecklenburg, “Map”
Best Cross Channel Ad Campaign: Re-Elect Mayor John Tecklenburg
Innovation In Direct Mail: No On 105 and 106, “Local Impact”
US Postal Service “Best Of The Best”
Re-Elect Mayor John Tecklenburg, “Map”
Last night, Convergence was awarded a Gold Pollie award for our work in James Solomon’s 2017 campaign for Jersey City City Council. Convergence took top honors in the inaugural year of the “Shoulda, Woulda, Coulda” category, reserved for pieces from any year that had not been considered for awards previously.
This was the perfect category for “Two Visions.” As a runoff piece for an election held in December, it came to life outside the normal window for piece consideration. This win continues Convergence’s hot streak of awards for municipal pieces, with wins every year for municipal campaigns.
Convergence took home two trophies at this year’s Reed Awards in Austin! The entire Convergence team was on-hand to pick up awards for our municipal independent expenditure work in support of London Breed’s successful campaign for Mayor of San Francisco as well as for our work with the campaign to bring Ranked Choice Voting to Maine.
This is the fourth year in a row Convergence has taken home Reed Awards for our mayoral work. Other mayoral Reed Awards include work for candidates in Annapolis, Phoenix, and Charleston.
Convergence is also thrilled to be recognized for our work with Maine’s Ranked Choice Voting campaign. As a firm focused on providing strategic assistance to reform-minded campaigns and candidates, we’re very excited to be recognized for our ballot measure work.
Last week, the American Association of Political Consultants hosted their annual conference and awards show, the Pollies. Convergence is proud to have been awarded twice.
“People,” our barrel-folding novelty piece for Annapolis Mayor Gavin Buckley, won the Gold Pollie for Mayoral mail, after winning a corresponding Reed Award earlier this year. You can see the piece unfold below:
We also won a bittersweet Silver Pollie for our work on the state legislative special election of Hillary Shields. The piece in question educated Democratic and progressive-minded Independent voters on the true partisanship of a supposed Independent candidate in a three-way election for the State Senate, using a short fold and a circus elephant to make our point. Unfortunately, our campaign fell short of victory — but we were very proud to work alongside the rest of the Shields campaign team, and Hillary herself, and we’re proud to be recognized for our work.
Convergence’s award-winning work from every year since our founding can be seen here.
Convergence Targeted Communications has continued our hot streak of award-winning Democratic mayoral mail with our recent Reed Award for Best Mail Piece for a Democratic Mayoral Campaign. This marks the third year in a row Convergence has won awards for the Best Mail Piece in a Mayoral Campaign.
We were thrilled to help Gavin Buckley defeat the incumbent Mayor of Annapolis, MD. Voters affirmed his vision for the city and the positive approach he took with his campaign. This mailer, with its positive and uplifting theme, featured artwork created by the Convergence team. Gavin’s campaign received tons of buzz for this piece and ultimately defeated the Republican incumbent mayor in a landslide.