Friend, What can be said about 2020 that hasn’t already been declared, muttered, cursed, or screamed by all of us multiple times this year? As a group exercise that doesn’t require Zoom, I invite you to verbalize your favorite/least favorite 2020-ism at this point …
Now that we got that off our chests, we at Convergence would like to express our sincere gratitude to our clients and friends who helped make lemonade out of lemons this year. You know it’s a strange political year when one of the most important actions in the history of our democracy since 1776 — defeating Donald Trump — seemed like a “meh” moment for some. And yes, there is much to “unpack” (another 2020-ism) about why there weren’t more victories this time. I tend to look for silver linings in political clouds, because if you don’t, then what the hell are you doing in this business? So here are a few I found, both personally and professionally, in the mire of this mostly-awful year:
At Thursday night’s Reed Awards in Atlanta, Convergence was proud not only of the four awards we won, but of what it says about our clients and our company’s mission. First, we won an award for our municipal mail for the fifth straight year, taking home a trophy for a large-format map showcasing Charleston, SC Mayor John Tecklenburg’s accomplishments across the city. Read some local coverage of this mail piece, and our award, at the Charleston Post and Courier.
We were also awarded for best cross-platform campaign for our work with Mayor Tecklenburg. True to our firm’s name, we brought together direct mail and digital strategies and executed both, pursuing the same message and the same voters across multiple media, as part of a successful re-election effort.
Finally, we were award for most innovative tactic in direct mail for our work in Phoenix, Arizona, where we sent more than 250 different full-color versions of a piece of mail highlighting local opposition and local impact of a pair of ballot initatives that we helped defeat last August.
An outstanding record of municipal campaigns; a convergence of traditional direct mail and digital advertising; a relentless pursuit of innovative new tactical and strategic approaches. Those are three pillars of our mission, and we’re pleased to have been awarded by our peers for it.
As an added treat, our mail for Mayor Tecklenburg was also awarded “Best of the Best” by the political mail team at the US Postal Service. Each year, their team reviews every submission to the Reed Awards and chooses a single entrant from across all categories that they feel is the best direct mail piece submitted. We’re proud to say that our work was chosen for this honor.
Our Wins — Reed Awards Best Mail Piece for Mayoral – Non-partisan: Re-Elect Mayor John Tecklenburg, “Map” Best Cross Channel Ad Campaign: Re-Elect Mayor John Tecklenburg Innovation In Direct Mail: No On 105 and 106, “Local Impact”
US Postal Service “Best Of The Best” Re-Elect Mayor John Tecklenburg, “Map”
Today, we’re five! That means we can tie our shoes
unassisted, stand on one foot for more than nine seconds, and flip seats from
coast to coast. It’s been a fun five years of learning, growing, and helping
some truly stellar candidates make this country a better place.
The next five years for Convergence will be even more
exciting than the first. As the political communications landscape continues to
evolve, we’re ready to make the changes necessary to keep the progressive
victories rolling in. Our talented team is using the off-season to learn some
new skills that will make us even more of an asset to our clients.
Thank you to everyone whose stood with us these past five
years—we couldn’t have done this without you.
PS: For those of you who we’ll see in Austin next week at
the Reed Awards, we prefer tacos to cupcakes 😉