News

At the end of last week, family law attorney and nonprofit leader Jonathan Melton was elected to the Raleigh City Council after a five-way race for two seats. Convergence was proud to be a part of this winning effort, working alongside the Melton campaign team and serving as the primary method of voter communication, producing direct mail and digital advertising focused on our campaign’s message: coming from a place of “yes” in a city that faces incredible opportunities and challenges as it grows, ensuring that growth is sustainable and equitable.

Our digital campaign included short- and medium-form video advertisements, including direct-to-camera appeals from the candidate and small ‘news features’ focused on our endorsements. In the mail, we presented our campaign’s message and endorsements using a modern, distinctly future-oriented design approach that helped reinforce our candidate’s message of change and embracing the future.

Congratulations to Councilor-Elect Melton and his entire campaign team!

Last night, Kansas City voters came out in large numbers to elect local attorney, city councilman and Convergence client Quinton Lucas as their next Mayor. At the age of 34, Quinton will be the youngest Mayor of Kansas City in over a century.

Quinton is a native of Kansas City’s East Side, and experienced poverty and homelessness as a child growing up in the city. He’s used to overcoming the odds — and this race for Mayor was no different. As a young, first-term city councilman with big ideas, Quinton was an unlikely candidate in a crowded Mayoral field. But Quinton’s energy, and his emphasis on improving basic city services for all, stood out and led to a one-on-one runoff election between himself and the establishment-backed candidate. Once an underdog, Quinton came out on top on election day with 59% of the vote.

From the beginning, Convergence worked to provide a strategic vision and mail plan that allowed Quinton’s unique platform to stand out among the other 10 candidates for Mayor. Through the use of unique mail formats, Convergence allowed voters to compare Quinton with the other candidates, and ultimately show them that he was the best candidate with the best ideas. During the runoff, Convergence helped sustain Quinton’s momentum and grow his base by delivering positive mail that highlighted Quinton’s unique vision for the city.

It was an honor to be a part of Team Quinton and his historic run for Mayor. We’re excited to see Kansas City’s future under his leadership.

Last night, voters in Phoenix elected longtime Convergence client and friend Kate Gallego as their Mayor by a double digit margin. Phoenix becomes the largest city in America with a woman mayor.

Kate’s positive, vision-based message resonated with Phoenix voters, who turned out in record numbers and rejected a multi-million dollar IE and dark money campaign on behalf of her opponent. As of noon local time, Kate’s margin is 59-41 with more than 75% of the vote reporting.

As the direct mail consultants on this campaign, Convergence employed variable data and household-level targeting to give municipal voters all the information needed to make an informed choice in this election, and to activate new municipal voters who responded to Kate’s vision for Phoenix.

This result is especially gratifying because we have been on every one of Kate’s campaigns since her first run for City Council in 2013. It was an honor to be a part of Team Kate, and we’re excited to see Phoenix’s future under her leadership.