Last night, New York City voters overwhelmingly approved Ballot Question 1, which among other things, would implement Ranked Choice Voting for all New York City elections.
With over ten million NYC voters, this victory will double the amount of voters nationwide using Ranked Choice Voting and help NYC manage the estimated 500 candidates who will be seeking office in the 2021 city elections.
We are proud to continue our partnership with voting rights activists in the Ranked Choice Voting community, and look forward to future victories together.
Big win for a young challenger in Charleston
Ross Appel, a first time candidate, toppled an entrenched incumbent Charleston City Councilmember in a landslide victory. CTC was the driving force behind the paid communications efforts, working to merge direct mail and digital campaigns to a rapidly changing electorate. We’re proud of Ross and look forward to hearing his voice on the Council!
At the end of last week, family law attorney and nonprofit leader Jonathan Melton was elected to the Raleigh City Council after a five-way race for two seats. Convergence was proud to be a part of this winning effort, working alongside the Melton campaign team and serving as the primary method of voter communication, producing direct mail and digital advertising focused on our campaign’s message: coming from a place of “yes” in a city that faces incredible opportunities and challenges as it grows, ensuring that growth is sustainable and equitable.
Our digital campaign included short- and medium-form video advertisements, including direct-to-camera appeals from the candidate and small ‘news features’ focused on our endorsements. In the mail, we presented our campaign’s message and endorsements using a modern, distinctly future-oriented design approach that helped reinforce our candidate’s message of change and embracing the future.
Congratulations to Councilor-Elect Melton and his entire campaign team!
Soon after Mayor Kate Gallego’s victory in March, Convergence got right back to work in Phoenix — this time to stop two, dark money-funded ballot propositions.
Propositions 105 and 106 were two poorly worded ballot questions that aimed to halt Phoenix light rail and force drastic cuts to public services. Convergence implemented a mail plan that clarified what the passage of Props 105 and 106 would mean for voters, and how they would negatively affect their neighborhoods. Convergence utilized innovative data techniques to target voters and deliver mail that was specific to them, highlighting how these propositions would impact their local library, community pool, or light rail station.
Voters subsequently came out on in huge numbers to vote “No” and stop the coordinated attack on their neighborhoods. As of Tuesday, 169,525 ballots were cast — 45,000 more than the last time Phoenix Light Rail was on the ballot — and over 60% voted against Props 105 and 106. And ballots are still being counted!
Convergence is proud to have played a role in defending Phoenix communities and helping to keep America’s fifth-largest city great.
Last night, Kansas City voters came out in large numbers to elect local attorney, city councilman and Convergence client Quinton Lucas as their next Mayor. At the age of 34, Quinton will be the youngest Mayor of Kansas City in over a century.
Quinton is a native of Kansas City’s East Side, and experienced poverty and homelessness as a child growing up in the city. He’s used to overcoming the odds — and this race for Mayor was no different. As a young, first-term city councilman with big ideas, Quinton was an unlikely candidate in a crowded Mayoral field. But Quinton’s energy, and his emphasis on improving basic city services for all, stood out and led to a one-on-one runoff election between himself and the establishment-backed candidate. Once an underdog, Quinton came out on top on election day with 59% of the vote.
From the beginning, Convergence worked to provide a strategic vision and mail plan that allowed Quinton’s unique platform to stand out among the other 10 candidates for Mayor. Through the use of unique mail formats, Convergence allowed voters to compare Quinton with the other candidates, and ultimately show them that he was the best candidate with the best ideas. During the runoff, Convergence helped sustain Quinton’s momentum and grow his base by delivering positive mail that highlighted Quinton’s unique vision for the city.
It was an honor to be a part of Team Quinton and his historic run for Mayor. We’re excited to see Kansas City’s future under his leadership.
Tuesday, Convergence-supported candidates Suhas Subramanyam and Martha Mugler won commanding victories in their contested primaries for Virginia House of Delegates. Our IE mail helped support the candidates’ existing message and amplify their voices in a cluttered environment.
Additionally on Tuesday, Convergence’s ongoing partnership with the Maine House Caucus sealed another special election win for the Maine Democratic Party. This is the third win for Democrats in special elections this year, and the third time our special election alert program, which includes direct mail and digital, has helped get a victory. Congratulations to Rep-Elect Steve Moriarty and the Maine Democrats!
Last night, Convergence was awarded a Gold Pollie award for our work in James Solomon’s 2017 campaign for Jersey City City Council. Convergence took top honors in the inaugural year of the “Shoulda, Woulda, Coulda” category, reserved for pieces from any year that had not been considered for awards previously.
This was the perfect category for “Two Visions.” As a runoff piece for an election held in December, it came to life outside the normal window for piece consideration. This win continues Convergence’s hot streak of awards for municipal pieces, with wins every year for municipal campaigns.
On Tuesday night, Maine House Democrats won their second special election in as many months, sending two new Democratic voices to Augusta from House districts 124 (Rep. Joe Perry) and 52 (Rep. Sean Paulhus).
As part of our continued partnership with the Maine House Caucus Independent Expenditure, Convergence assisted in both of these special election victories, employing digital advertising and social-pressure-driven direct mail to help boost Democratic turnout and widen the Democrats’ margin of victory.
Last night, voters in Phoenix elected longtime Convergence client and friend Kate Gallego as their Mayor by a double digit margin. Phoenix becomes the largest city in America with a woman mayor.
Kate’s positive, vision-based message resonated with Phoenix voters, who turned out in record numbers and rejected a multi-million dollar IE and dark money campaign on behalf of her opponent. As of noon local time, Kate’s margin is 59-41 with more than 75% of the vote reporting.
As the direct mail consultants on this campaign, Convergence employed variable data and household-level targeting to give municipal voters all the information needed to make an informed choice in this election, and to activate new municipal voters who responded to Kate’s vision for Phoenix.
This result is especially gratifying because we have been on every one of Kate’s campaigns since her first run for City Council in 2013. It was an honor to be a part of Team Kate, and we’re excited to see Phoenix’s future under her leadership.
Convergence took home two trophies at this year’s Reed Awards in Austin! The entire Convergence team was on-hand to pick up awards for our municipal independent expenditure work in support of London Breed’s successful campaign for Mayor of San Francisco as well as for our work with the campaign to bring Ranked Choice Voting to Maine.
This is the fourth year in a row Convergence has taken home Reed Awards for our mayoral work. Other mayoral Reed Awards include work for candidates in Annapolis, Phoenix, and Charleston.
Convergence is also thrilled to be recognized for our work with Maine’s Ranked Choice Voting campaign. As a firm focused on providing strategic assistance to reform-minded campaigns and candidates, we’re very excited to be recognized for our ballot measure work.
Today, we’re five! That means we can tie our shoes
unassisted, stand on one foot for more than nine seconds, and flip seats from
coast to coast. It’s been a fun five years of learning, growing, and helping
some truly stellar candidates make this country a better place.
The next five years for Convergence will be even more
exciting than the first. As the political communications landscape continues to
evolve, we’re ready to make the changes necessary to keep the progressive
victories rolling in. Our talented team is using the off-season to learn some
new skills that will make us even more of an asset to our clients.
Thank you to everyone whose stood with us these past five
years—we couldn’t have done this without you.
PS: For those of you who we’ll see in Austin next week at
the Reed Awards, we prefer tacos to cupcakes 😉