On Tuesday, San Diego County District 1 voters elected Imperial Beach Mayor Paloma Aguirre as Supervisor. Convergence worked on behalf of the San Diego and Imperial Counties Labor Council to produce bilingual direct mail and digital ads targeted exclusively to union members in both the primary and runoff elections.
During the primary, our strategy was to distinguish Paloma from the crowded field of Democratic candidates by highlighting her record as Mayor of Imperial Beach and appealing to some Republican voters. Our strategy in the runoff election was to continue to highlight her record, emphasize endorsements from local unions, and call attention to her opponent’s shortcomings.
Congratulations to Paloma Aguirre on your big win!