After two hard-fought primary contests, CTC clients Mayor Heidi Campbell and Nikki Merritt are now the Democratic nominees in two of the most flippable State Senate districts in the south.
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Heidi entered the race in February at a significant disadvantage to her opponent, who had been campaigning for over a year. Her campaign was run almost exclusively during the COVID-19 pandemic, and Convergence was a key partner in shifting our strategy to meet the moment at hand. From advising COVID-specific methods of voter engagement early on in the pandemic to adjusting our targeting to meet increases in voter turnout and the shifting methods of voting, we built a campaign that met the voters where they were at a challenging time in our history.
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Nikki Merritt’s campaign had to pivot hard once COVID-19 became a reality in our race. Nikki had a robust field program already working in preparation for the primary election, and we had to adjust our plans for voter contact to take door-to-door contact off the table. Nikki’s team stayed nimble and was able to outwork her opponents, coming just shy of winning her three-way primary outright on June 19 and trouncing her runoff opponent, winning close to 66% of the vote.
We’re looking forward to continuing to work with these incredible candidates and their talented teams to flip these seats in November!