Yesterday in Charleston’s runoff mayoral election, voters re-elected Mayor John Tecklenburg in a landslide 21-point victory. This was Convergence’s second campaign with John Tecklenburg, who will begin his second term as Mayor in January.
In the primary, Mayor Tecklenburg faced five challengers and led the field with 48% of the vote. Convergence communicated the Mayor’s accomplishments early and often. Through the mail, in print and in digital ads, we amplified Mayor Tecklenburg’s results on key issues such as flooding, development, and traffic.
To make our content especially relevant, we employed a series of maps and variable data so that readers can see where, exactly, Mayor Tecklenburg was making progress in their individual neighborhoods. We echoed this message through digital video targeted to an expanded universe, further articulating our case that re-electing Mayor Tecklenburg meant continuing progress for Charleston.
In the two-week runoff, Convergence delivered six mail pieces, as well as print and digital ads, highlighting the key differences between Mayor Tecklenburg and his opponent and making clear that re-electing the Mayor was the best choice for Charleston. On election day, voters overwhelmingly agreed, delivering a 61-39 victory for Tecklenburg.
Convergence founder and President Chris Cooper is a native Charlestonian. He, and the rest of the team, are proud to have been a part of Mayor Tecklenburg’s re-election campaign.
Soon after Mayor Kate Gallego’s victory in March, Convergence got right back to work in Phoenix — this time to stop two, dark money-funded ballot propositions.
Propositions 105 and 106 were two poorly worded ballot questions that aimed to halt Phoenix light rail and force drastic cuts to public services. Convergence implemented a mail plan that clarified what the passage of Props 105 and 106 would mean for voters, and how they would negatively affect their neighborhoods. Convergence utilized innovative data techniques to target voters and deliver mail that was specific to them, highlighting how these propositions would impact their local library, community pool, or light rail station.
Voters subsequently came out on in huge numbers to vote “No” and stop the coordinated attack on their neighborhoods. As of Tuesday, 169,525 ballots were cast — 45,000 more than the last time Phoenix Light Rail was on the ballot — and over 60% voted against Props 105 and 106. And ballots are still being counted!
Convergence is proud to have played a role in defending Phoenix communities and helping to keep America’s fifth-largest city great.
Last night, Kansas City voters came out in large numbers to elect local attorney, city councilman and Convergence client Quinton Lucas as their next Mayor. At the age of 34, Quinton will be the youngest Mayor of Kansas City in over a century.
Quinton is a native of Kansas City’s East Side, and experienced poverty and homelessness as a child growing up in the city. He’s used to overcoming the odds — and this race for Mayor was no different. As a young, first-term city councilman with big ideas, Quinton was an unlikely candidate in a crowded Mayoral field. But Quinton’s energy, and his emphasis on improving basic city services for all, stood out and led to a one-on-one runoff election between himself and the establishment-backed candidate. Once an underdog, Quinton came out on top on election day with 59% of the vote.
From the beginning, Convergence worked to provide a strategic vision and mail plan that allowed Quinton’s unique platform to stand out among the other 10 candidates for Mayor. Through the use of unique mail formats, Convergence allowed voters to compare Quinton with the other candidates, and ultimately show them that he was the best candidate with the best ideas. During the runoff, Convergence helped sustain Quinton’s momentum and grow his base by delivering positive mail that highlighted Quinton’s unique vision for the city.
It was an honor to be a part of Team Quinton and his historic run for Mayor. We’re excited to see Kansas City’s future under his leadership.
In the Democratic Primary, voters in Arizona’s seventh congressional district came out in historic numbers to renominate Rep. Ruben Gallego for re-election. Congressman Gallego has always been a strong, progressive voice for his district in Washington, standing up against Trump while fighting for the rights of immigrants and working families in AZ-07. Convergence is proud to count him as our client and our friend. Congratulations, Congressman Gallego!