Convergence Targeted are proud to be winners at this year’s Reed Awards, hosted in Nashville. We won in three categories, representing our expertise in direct mail and digital advertising, and our history of innovation.
Best Digital Video – Mayoral, We created a short-form video for Otto Banks’ campaign for Mayor of Harrisburg, PA that worked across platforms, using dynamic text to reach voters who might have their sound turned off and using music and voiceover to reinforce the message on the screen for audiences on connected TVs or streaming video channels.
Our work in Kansas City helped us win the award for Most Innovative Tactic for Direct Mail. Using large-scale digital printing, Convergence created hundreds of combinations of endorsement logos, geography- and age-specific bullets, and even varying font sizes to communicate with voters across Kansas City about the benefits of the city’s earning’s tax, which was renewed with broad support.
Toughest Direct Mail Piece (Democrat) – We helped defeat an incumbent state legislator as part of a primary independent expenditure in Virginia in 2021, communicating with voters about the incumbent’s troubling ethical history, including his use of PPP funds for a business that wasn’t what it seemed. Our efforts helped elected Democratic Del. Irene Shin.
In a decisive victory, San Francisco Supervisor Matt Haney has won a special election for the California Assembly in District 17.
In both the special primary and runoff, Convergence created a direct mail plan for an independent expenditure supporting Haney to highlight his pro-housing record, in contrast with his main opponent, David Campos. Haney emerged as the top vote-getter after a competitive primary, and decisively won yesterday’s runoff election by 63%-37% (unofficial results).
We’re proud of our work on this IE for a pro-housing progressive and wish Assm.-Elect Haney the best in his new role!
Jim Boyle, a small business owner and environmental scientist, won the special election in Maine last night to become the representative of House District 27, helping Maine Democrats maintain their majority in the State House.
Working on behalf of the Maine Democratic Party’s independent expenditure, Convergence created a direct mail and digital advertising campaign that focused on Jim’s readiness to take on this new role and raised the urgency for voting in this special election. Critically, our campaign focused on voter education and encouraged voters to use absentee and in-person absentee voting. These new voting methods were decisive in a competitive, three-way race. Congratulations Rep. Boyle on your win!